Digital Marketing: Future is Ours
The landscape of digital marketing has changed dramatically in the last few years, and that change shows no signs of slowing down. From social media to mobile marketing to the growth of inbound marketing strategies, digital marketing has undergone more changes in the last decade than most industries have over their entire lifetimes. To understand how the next decade will shape up, let’s take a look at some of the biggest changes we’ve seen so far, along with predictions on what they might mean in another ten years’ time.
What makes Digital marketing different
For those who are unfamiliar with digital marketing, you might have heard terms like affiliate marketing, email marketing and content writing but aren’t exactly sure what they mean. Affiliate marketing is a process where website owners give permission to third parties called affiliates to sell their products on their sites for a share of revenue; email marketing is sending promotional or informational messages to customers via email; and content writing means creating text and visual media for brands on websites and social media. To predict how digital market will change over time, marketers must look at two factors: demand from consumers and supply from businesses. In terms of consumer demand, what could be next? The answer may not come from an entirely new form of digital media or another social network.
5 ways Digital will change, According to Experts
Digital marketing is a constantly changing industry, with new trends and developments appearing all of time. In fact, just last year, our most important digital marketing channel—Google—made some big changes to its algorithm. SEO copywriters need to stay on top of everything that’s happening, so they can be ready for how it will affect their clients' businesses. We talked to three experts about what trends and developments are likely to appear within digital marketing over the next decade, and how you can use them today. Here’s what they had to say. 3 ways social media will change, according to experts: Social media has been one of digital marketing's most important channels since its inception. But just like any other platform, social media evolves over time as users adopt new behaviors and technologies become available.
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Digital Marketing-Earning Strategy
Currently, you can earn money from digital marketing by way of a revenue sharing model. This is where your revenue depends on people clicking and actually purchasing something within an affiliate product or one of your own products. If you're already doing it, awesome! If not, here are a few quick tips to get started.
1) Start with Affiliate marketing
2) Use a Free tool like Google Adsense to drive traffic
3) Use Instagram Marketing, Email Marketing and Facebook marketing to further promote your website or landing page.
4) Post content regularly so that people can find out more about what you do and why they should buy something from you because they believe in what you do
The Future of Mobile Advertising
As more companies push into mobile and tablet advertising, there will be a greater focus on analytics—which makes sense, given that mobile is such a challenging medium. Just because people are using their smartphones or tablets doesn’t mean they’re engaged with your ad. You need to know whether people are actually reading your copy or watching your video—and what exactly is going wrong if they aren’t. Remember that you can measure how long users look at ads but not how long they dwell on them. If an ad appears to lose its audience quickly, it might have something to do with poor design
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Copywriting and its Future
Copywriting is changing to emphasize an audience’s interests. The rise of social media means that people are no longer marketing products to random audiences—they can instead talk about a product or service directly to interested individuals. They can connect through places like Facebook, LinkedIn, and YouTube and share videos, images, articles, even podcasts. Copywriters should focus on tapping into those topics and communities by writing more conversational copy.
In order to help you connect with your customers, and ultimately, convert them into leads and sales, it’s important to have a good understanding of copywriting fundamentals.
Copywriting may feel like an abstract concept, but there are actually some concrete principles that can make your writing more effective.
The first rule of copywriting is knowing your audience.
In fact, it’s impossible to write engaging copy if you don’t know who you’re talking to. Once you understand your customer persona (who they are and what they need), focusing on their pains becomes easier than trying to talk about benefits from general audiences.
If your startup sells management software for small businesses, focus on specific problems or challenges small business owners face instead of general issues like time or money constraints.
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Everything begins with Content Writing
Content is king, and it’s only going to get more important as digital marketing continues to evolve. A content strategy will help you create brand awareness and is an integral part of Google’s algorithm. If you don’t have a budget for creating content (or someone who can do it for you), focus on two areas: generating quality links and getting people to share your information online. Generating great content will make people want to link back to your site, which means search engines take notice when they crawl your site. When a search engine sees that many other sites are linking back to yours, they realize that your page has value and deserves good placement within their results.
Creating exceptional content is an essential part of digital marketing; it’s a necessary first step to establishing your voice and creating raving fans.
The idea behind creating exceptional content is that your audience should feel like they are having a conversation with you.
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Youtube and its Rule
Over the years, Youtube has become more than just a site for funny cat videos. Instead, it has become an extremely powerful tool for all kinds of businesses; and not just for video production companies. Thanks to Youtube you can get yourself out there as an entertainer or even market your company, especially if you produce any type of content on a regular basis. Youtube advertising is becoming popular, although it’s still somewhat new to most people and businesses have not found many opportunities to use it yet. In terms of digital marketing and its future, you shouldn’t write off Youtube any time soon - let alone before figuring out what its full potential really is. So check out Youtube on a regular basis and see how you can be using it right now!
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